Finland
G
Member Club Gold Award
Design
Photography
- Client
- Fortum
- Agency
- TBWA\ Helsinki
Cars, planes, heating – the entire world is shifting from fossil energy to electricity, and batteries play a crucial role. Fortum is the global pioneer in recycling batteries. Where others see toxic waste material, Fortum sees new raw materials, which can decrease the need for mining. In this photo series, Fortum looks at one of the ugliest motifs in the world, old obsolete car batteries, from a novel perspective, and finds their beauty, uniqueness, even frailty.
Credits
- Production Company
- TBWA\Screen
- Photographer
- Fanny Haga
- Producer
- Aleksi Jokela
- Account Director
- Miika Lumme
- PR Strategist
- Paula Sonne
- Performance & Analytics Manager
- Eemeli Tani
- Planner
- Juho Ojala