Winners

Another Man's Treasure

G

Member Club Gold Award

Design

Photography

Client
Fortum

Cars, planes, heating – the entire world is shifting from fossil energy to electricity, and batteries play a crucial role. Fortum is the global pioneer in recycling batteries. Where others see toxic waste material, Fortum sees new raw materials, which can decrease the need for mining. In this photo series, Fortum looks at one of the ugliest motifs in the world, old obsolete car batteries, from a novel perspective, and finds their beauty, uniqueness, even frailty.

Credits

Production Company
TBWA\Screen
Photographer
Fanny Haga
Account Director
Miika Lumme
PR Strategist
Paula Sonne
Performance & Analytics Manager
Eemeli Tani
Planner
Juho Ojala