Czech Republic
Silver Award
Brand Experience
PR / Events
Nomination
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
G
Member Club Gold Award
Brand Experience
PR / Events
G
Member Club Gold Award
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
- Client
- Známkamaráda
- Agency
- WMC Grey
The Czech Republic is fighting corruption that has reached the highest levels of public office. People have demanded reform, but the protests always peter out with no reaction. The change finally came with the hackathon Známkamaráda. The hackathon was a protest of an overpriced state contract for a highway e-shop toll system. Over 48 hours, coders programed their own e-shop, catching both media and public attention.
Credits
- Creative Director
- David Suda
- Art Director
- Aleš Pokorný
- Copywriter
- Klára Javůrková
- Designer
- Václav Pruner
- Agency Producer
- Jan Hrubec
- Production Company
- Boogie
- Influencer
- Tomáš Vondráček