Winners

Anticorruption Hackathon Známkamaráda

Czech Republic

Silver Award

Brand Experience

PR / Events

Nomination

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

G

Member Club Gold Award

Brand Experience

PR / Events

G

Member Club Gold Award

Integrated & Innovation

Integrated and Innovation for Non-profit/Public Service/NGO

Client
Známkamaráda
Agency
WMC Grey

The Czech Republic is fighting corruption that has reached the highest levels of public office. People have demanded reform, but the protests always peter out with no reaction. The change finally came with the hackathon Známkamaráda. The hackathon was a protest of an overpriced state contract for a highway e-shop toll system. Over 48 hours, coders programed their own e-shop, catching both media and public attention.

Credits

Creative Director
David Suda
Art Director
Aleš Pokorný
Director of Photography
Jiří Laštůvka
Lukáš Neasi
Agency Producer
Jan Hrubec
Production Company
Boogie