Vendors at Zurich’s Antique Book Fair sell rare and valuable books every year. But the fair’s audience has gradually grown smaller – and older, while young people’s interest in the fair remains almost non-existent. To fix this, we brought these timeless classics to Instagram via an iconic digital medium: GIFs. Our “antique GIFs” were raffled away online, brining in a new generation of people to fall in love with the beauty of antiquarian publishing all over again.