Winners

At the Real-life crime scene

Slovenia
G

Member Club Gold Award

Promotions & New Media

Ambient Media

G

Member Club Gold Award

Promotions & New Media

Events

Client
UNICEF Slovenija

In Slovenia child sexual abuse is a serious issue and a taboo while the number of abuse reports was decreasing. To avoid the tabu and mobilize public to report we aptly invited them on the real-life crime scene where the real victim told them her childhood story. After revelation, they had to find the real solution for all the children currently trapped in such situations. The documentary online video was key media to raise awareness and the number of reports.

Credits

Creative Director
Sašo Petek
Art Director
Primož Kos
Film Director
Luka Štigl
Production Company
Perfo Production
Programmer
Leon Škrilec
Client Representatives
Irena Stamenkovič
Face of Campaign
Amadea Ris
Public Relations
Maša Gorjup
Account Director
Anja Šeme Todorovič
Strategy Director
Dino Zupančič
Producer
Gregor Novak