Portugal
G
Member Club Gold Award
Print & Outdoor
Special Outdoor
- Client
- Audi
Christmas is the time of year with most accidents and 2018 was the worst year of the last decade. To help the drivers and raise awareness, Audi turned a distraction into a solution and synchronized the Christmas lights with the traffic lights to create the “Christmas Traffic Lights”. The lights alternated between green, yellow and red, according to the traffic sign, and warned the drives while keeping with the Christmas spirit.
Credits
- Art Director
- Sávio Hatherly
- Copywriter
- André Afonso
- Production Company
- MOSSA