Winners

AudioTrek

G

Member Club Gold Award

Film & Audio

Audio/Radio Commercials

Client
CSOB Insurance Company

We bring to tourists a useful AudioTrek podcast that replaces a physical mountain guide with a digital one. They can listen to it on 12 popular hiking trails as in a museum or gallery. In addition to interesting facts and warnings about dangerous sections, AudioTrek also educates about the need to have a mountain insurance as a part of the long-term travel insurance product. It also includes bookmarks to help tourists move to a specific points of interest on their route.

Credits

Creative Director
Jakub Kuvik
Copywriter
Juraj Chmel
Photographer
Tomáš Miklas
Sound Designer
Stanko Medar
Strategy Director
Klaudia Linkeschová
Account Manager
Petra Kalmárová