Augarten Porcelain is a Viennese institution that has been producing unique porcelain by hand for more than 300 years. To be found in almost every grandma's showcase. And here is the problem. Young people are not interested in grandma showcases. This is where we came into play. Our goal: addressing young people and thus repositioning the brand. Where? On Instagram! How exactly? With memes! On Instagram, followers were first surprised and then quite excited.