Winners

AUTfluencer

Gold Award

Interactive & Mobile

Social Media Campaigns

Gold Award

Interactive & Mobile

Influencer Marketing

Client
Österreich Werbung

A service where locals take over the social media accounts of influencers — so they can enjoy a real holiday in Austria.<br /> While the influencers vacationed in Austria, their accounts were taken over by real locals, producing engaging content tailor-made for their channels: the Autfluencers. This allowed influencers to truly disconnect, while their communities enjoyed authentic insights into the Austrian way of life.<br />

Credits

Creative Director
Axel Spendlingwimmer