The Walt Disney Company has a vast portfolio of TV channels for all ages. But how could it grab young people’s attention, if they spend all day with their heads buried in Social Media? We launched the 1st TikTok Avatars Casting for TV. Where everyone could audition with their avatars to be featured in a new animated series*, whose plot was all about avatars. Young audiences doubled, dropping the channel's average age by 4.5 years *Watch the 6 episodes at the Project URL