Babbit – a unique hi-fi music system for the whole family, that gives the power in child’s hands to play music of his own choice and hence develop musical taste early. Design challenge – to create an identity that can engage in a personal way both with adults and kids. That’s why Babbit is constantly playful in between sleek clean design and saturated, illustrated visual world. A straight forward communication with parents, in contrast to the carefree world for children.