Winners
Baci Baci/ Toy That Hits The Nation
Czech Republic
Bronze Award
Brand Experience
PR / Events
Shortlist
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
- Client
- Centrum Locika, z.ú.
In Czechia, 63% of parents admit hitting children - seen as “normal.” To break this blindness, we created BaciBaci, a real toy spoon that playing slaps, cries, and facts. Sent to politicians and influencers, it sparked outrage, 120+ media outputs, 51.6M impressions, 11,750 petition signatures, and 150,000 protest participants. What began as provocation grew into national pressure. Parliament banned corporal punishment - turning a toy into the real law.
