Winners

Back the way it came

Nomination

Film & Radio

Radio Commercials

Client
Post Logistics

With the pick@home postal service parcels can be picked up by the mailman from your doorstep and be conveniently returned if you are not satisfied with the content. This radio spots aims to convey this by showing some people receive a Christmas gift by mail and joyfully read the enclosed Christmas card. But the moment the disappointment over the parcels’ contents sets in - the same Christmas card is written backwards.

Credits

Creative Director
Axel Eckstein
Agency Producer
Suzana Kovacevic