Winners

Bairros Iminente

Portugal

Silver Award

Design

Graphic Communication

G

Member Club Gold Award

Design

Graphic Communication

Client
Iminente

In 2020, Portugal's biggest urban culture festival, Iminente, had to reinvent itself. While retaining its cultural activism, "Bairros" was born: communitarian artistic workshops in underprivileged neighbourhoods. Iminente's essence was maintained while adding experiential plasticity to this new cosmos: a hands-on approach, exploring an urban, vibrant, and dynamic – yet – somewhat naïve universe, where imperfection and error become vectors of uniqueness to this creative communal experience.

Credits

Creative Director
Pedro Pires
Diogo Potes
Art Director
Diogo Potes
Designer
Diogo Potes
Account Director
Joana Neves