BCR (part of Erste Bank) launched George, their mobile app for intelligent banking in Romania under the "Upgrade banking" strategy, and targeted towards millenials and the younger generation. What else do they love? Street Art. So we took one of the most famous bridges right in the middle of the city, invited the best street artists in Romania and upgraded it with George, by transforming it in the biggest interactive, AR street art gallery in CEE. All branded with George