In most countries beer commercials depict beer–drinking men as always happy. Wherever they are drinking, they’re happy. If this were true, Czech wouldn’t have the common expression, ‘going for a dark one’, which translates as ‘going to the pub for a moan’. Budvar brewery decided that at least one beer should stand up for that guy in a bad mood, and they had a beer to fit the bill. Dark beer for a dark mood, Budweiser Budvar B:Dark.