Winners

#BeFearless

Nomination

Interactive & Mobile

Mobile Apps

Nomination

Integration & Innovation

Best Use of Technology

Studies show that one in four people are afraid of heights, but with constant practice, this fear can be overcome. The VR-program "BeFearless" was created to help overcome fear of heights. Level by level, users are confronted with fear in realistic scenarios. The first scientifically proven VR app, it analyses heart rate and eye movements for evaluation and individual feedback. The outcome: 87.8% of 82 participants reduced their fears.

Credits

Chief Creative Officer
Wain Choi
Senior Business Director
Jongbin Lee