For the worlds most innovative digital bank Tatra banka we were briefed to create students account campaign. So we embodied the era youth is living- digital era. And we created first 100% digital persona around. Her task was to show young people what they can achieve if they use their time online in a meaningful way. Bejby Blue is artist and her music career let them experience digital succes story in real time. Here is her first music video in teasing phase.