Winners

Beware of Bots

Silver Award

Print & Outdoor

Mailings

Nomination

Interactive & Mobile

Any Other

Nomination

Promotions & New Media

Ambient Media

Client
Skillbox

Research suggests that over 80% of accountants and auditors will lose their jobs by 2024. They will be replaced by artificial intelligence. Drawing inspiration from Isaac Asimov’s, ‘First Law of Robotics,’ which states: “a robot may not injure a human being or, through inaction, allow a human being to come to harm”, the world’s first bot was launched that sends messages to printers connected to the internet all over the world warning that AI will take away people’s jobs.

Credits

Art Director
Fedor Nozdrin
Director of Photography
Timur Khamidulin
Film Director
Oleg Pesochinsky
Production Company
Lucky Site