People change their minds over and over again.Especially when they face an endless bunch of possibilities to choose from, like a new IKEA Catalogue: a real treasure chest full of products. So, to launch the 2019 edition and prepare everyone to deal with all its novelties, IKEA reinvents for the very first time in history one of its most legendary icons and presents a revolutionary idea for people’s ever-changing ideas: BLYERTSPENNA, the first IKEA pencil with a rubber.