Like many other hotels, the magdas Social Business Hotel took quite a hit during the pandemic. But despite the tricky situation, the hotel wanted to raise awareness and promote – globally and with no budget – its grand reopening after the lockdown. So, taking its cue from one of the latest TikTok trends and using the worldwide hit single "Bored in the house", it created a campaign that spread like wildfire. And the hotel staff became popular overnight.