Portugal
Nomination
Design
Typography
Nomination
Design
Packaging
G
Member Club Gold Award
Design
Corporate Brand Identity
- Client
- Outhere Sports
- Agency
- This is Pacifica
Inspired by rough sea, the texture of BRUSCO's Tail Pads and Leashes guarantees maximum adherence in critical waves. The packaging follows BRUSCO’s emotional nature. The sound of opening the bundle, akin to waves washing against the shore, echoes the pronunciation of the brand name itself. The typeface is robust, heavy and curvilinear. Twirls from the Atlantic are represented by the contrasting shapes reminiscent of the harsh sensation of waves hitting the coast.
Credits
- Film Director
- João Sousa
- Agency Producer
- Serrao
- Type Edition
- Luis Bondovas