Latvia
Gold Award
Young European Creative
Creative Ideas
- Client
- Burton Snowboards
- Agency
- Dana Jurkjane
Burton Snowboards have a responsibility for the sport they pioneered and to the environment that sustains it. Sadly, research shows that if emissions continue to rise, the world will lose up to 70% of its snow in 30 years. Hence, instead of the 2020 collection, Burton launched the 2050 Winter Collection, with a range of all imaginable boards except snowboards, featuring designs of animals on the brink of extinction due to loss of habitat.