Bushe is a big café chain with 40 establishments in St. Petersburg. After 20 years in the business, Bushe has become an integral symbol of St. Petersburg, with its distinctive people, history, architecture and weather. Bushe's philosophy, based on a simple wordplay formula “есть настоящее” (translated as "keep eat [it] true [real]") focuses on the substance, and not on the external gloss.