In 2017, neighbouring Slovenia and Croatia legally – and very publically – disputed the ownership of teran wine. While the media hotly debated the wine problem, the Štorija wine store found a solution: Camouflask, a unique set of self-adhesive labels with humorous designs and wordplays on the name teran were given away with every purchase of teran. Now wine-lovers could simply cover up the ‘problematic’ label and move on to more pleasant topics of discussion.