Background can do is the attitude that turns the German telco provider o2 into the industry's game changer. To proof that, we developed a unique brand book. Idea CAN DO DECODED is the first brand book printed with the DNA of real game changers. Execution We mixed the actual DNA of five game changers with the printer ink of the book. Each chapter profiles a disruptive personality who shares the brand's attitude and values with an individual design language.