Winners

Carebonara

Italy

Gold Award

Integrated & Innovation

Branded Content

Silver Award

Film & Audio

Craft - Direction, Cinematography and Editing

Bronze Award

Film & Audio

Online Videos

Bronze Award

Brand Experience

PR / Events

Client
Barilla
Agency
Alkemy

Carebonara is the recipe that brings people together since 1944. 2021. After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million carbonara dishes to take care of those in need. Thus concretely transforming carbonara into Carebonara.

Credits

Art Director
Mauro Breda
Director of Photography
Emanuele Zarlenga
Film Director
Xavier Mairesse
Photographer
Andrea Metafuni
Sound Designer
Mirko De Crescenzo
Strategy Director
Niccolò Rigo
Social Media Strategist
Andrea Biolcatti
Assistant Producer
Filippo Giordani
Account Director
Edvige Crescibene