Italy
Gold Award
Integrated & Innovation
Branded Content
Silver Award
Film & Audio
Craft - Direction, Cinematography and Editing
Bronze Award
Film & Audio
Online Videos
Bronze Award
Brand Experience
PR / Events
- Client
- Barilla
- Agency
- Alkemy
Carebonara is the recipe that brings people together since 1944. 2021. After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million carbonara dishes to take care of those in need. Thus concretely transforming carbonara into Carebonara.
Credits
- Art Director
- Mauro Breda
- Copywriter
- Demetrio Chirico
- Director of Photography
- Emanuele Zarlenga
- Film Director
- Xavier Mairesse
- Photographer
- Andrea Metafuni
- Sound Designer
- Mirko De Crescenzo
- Strategy Director
- Niccolò Rigo
- Editor
- Lorenzo Colugnati
- Social Media Strategist
- Andrea Biolcatti
- Assistant Producer
- Filippo Giordani
- Account Director
- Edvige Crescibene