Gold Award
Brand Experience
New Use of Media
Silver Award
Brand Experience
Promotions
Silver Award
Film & Audio
Film & Audio for non-profit / public service / NGO
Silver Award
Integrated & Innovation
Integrated and Innovation for non-profit / public service / NGO
Bronze Award
Brand Experience
PR / Events
Bronze Award
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Shortlist
Brand Experience
Point of Sale Experience and Activation
Shortlist
Print & Outdoor
Direct Marketing
- Client
- Ministry of Foreign Affairs, Olena Zelenska Foundation, NGO Brand Ukraine
Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song is based on a traditional Ukrainian folk song. We turned Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and donate to children's needs