Winners

Carol for Charity

Gold Award

Brand Experience

New Use of Media

Silver Award

Brand Experience

Promotions

Silver Award

Film & Audio

Film & Audio for non-profit / public service / NGO

Silver Award

Integrated & Innovation

Integrated and Innovation for non-profit / public service / NGO

Bronze Award

Brand Experience

PR / Events

Bronze Award

Interactive & Mobile

Interactive & Mobile for non-profit / public service / NGO

Shortlist

Brand Experience

Point of Sale Experience and Activation

Shortlist

Print & Outdoor

Direct Marketing

Client
Ministry of Foreign Affairs, Olena Zelenska Foundation, NGO Brand Ukraine

Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song is based on a traditional Ukrainian folk song. We turned Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and donate to children's needs