Visual style of Census 2021. The logo is stylized number 2021 – the year it takes place. Numbers are created of symbols representing People, Statistics, Geographical data and Housing. No.2 from the logo becomes a mascot. The illustrations are based on infographic elements as charts, arrows, pins etc, but with a fun twist. The identity is friendly, playful and fresh as it needed to get rid of the stigma from previous censuses which were regarded as bureaucratic harassment.