In 2022, photographer Max Manavi-Huber visited Iten, Kenya, to explore its renowned running culture. The book’s images depict the humble, unfiltered life in this East African countryside, where a deep-rooted dedication to running creates champions. For the launch, an exhibition was held, featuring a branded store window, handouts, stickers, and an exclusive artist box. A special edition features a custom binding with pearls matching the colors of the Kenyan flag.