Winners

Changes

G

Member Club Gold Award

Integrated & Innovation

Branded Content

Client
Wallapop

Wallapop is the main 2nd hand app in Spain. Precisely in 2020, we begin to tell we are here for moments in your life in which changes occur, so we launched a documentary starred by the transgender activist and actress of "Veneno", #1 Series in Spain. A story spun by objects that changed her life. We launched this"extra content"of"Veneno"in the same VOD platform exactly when the "Trans law"entered the Parlament. Reactions made the promo. "CHANGES" changed 1 person's life.

Credits

Creative Director
Jesús
Trini Rodríguez
Art Director
Daniel Requena
Director of Photography
Pau Muñoz
Film Director
Laura Sisteró
Production Company
BLUA
Art Director (Production)
Chary Romero
Executive Producer
Eugenia Esquerdo
Head of Brand
Carlos Macho