Spain
G
Member Club Gold Award
Integrated & Innovation
Branded Content
- Client
- Wallapop
- Agency
- Jesús Revuelta
Wallapop is the main 2nd hand app in Spain. Precisely in 2020, we begin to tell we are here for moments in your life in which changes occur, so we launched a documentary starred by the transgender activist and actress of "Veneno", #1 Series in Spain. A story spun by objects that changed her life. We launched this"extra content"of"Veneno"in the same VOD platform exactly when the "Trans law"entered the Parlament. Reactions made the promo. "CHANGES" changed 1 person's life.
Credits
- Art Director
- Daniel Requena
- Designer
- Víctor Mazariegos
- Director of Photography
- Pau Muñoz
- Film Director
- Laura Sisteró
- Production Company
- BLUA
- Art Director (Production)
- Chary Romero
- Executive Producer
- Eugenia Esquerdo
- Head of Brand
- Carlos Macho