Bulgaria
Silver Award
Brand Experience
PR / Events
- Client
- Skapto
- Agency
- Proof.
This July was election season in Bulgaria. And it was a big one. Many people have found their reasons to stay on the fence about voting. Young people especially. Not choosing is also a choice — the choice to let someone else choose for you. We used Skapto’s main medium — the burger – to remind people of what it feels like to choose not choose. The new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate
Credits
- Creative Director
- angel iskrev
- Designer
- Filip Shopov
- Production Company
- pudding:
- Photographer
- Filip Shopov
- Other
- Lubomir Kashilski
- Strategist
- Ekaterina Mutafchieva