Winners

#choosetovote

Bulgaria

Silver Award

Brand Experience

PR / Events

Client
Skapto
Agency
Proof.

This July was election season in Bulgaria. And it was a big one. Many people have found their reasons to stay on the fence about voting. Young people especially. Not choosing is also a choice — the choice to let someone else choose for you. We used Skapto’s main medium — the burger – to remind people of what it feels like to choose not choose. The new “I can’t choose” burger option in their menu put the unwanted randomness of a parliament you did not vote for, on a plate

Credits

Creative Director
angel iskrev
Designer
Filip Shopov
Production Company
pudding:
Photographer
Filip Shopov