The brand works with a retro design and a brewing recipe from 1973, so the idea was to recreate a new arrangement of a '70s hit, as was commonly done in the former Czechoslovakia, where foreign hits were recreated with local lyrics that had nothing to do with the original song. The original hit "Save your kisses for me" was re-texted with a naive-entertaining lyric with the leitmotif of Zlatý bažant '73 beer.