Every child deserves a peaceful childhood, even in spite of the war, believes Concrete by Kovalska. Since the beginning of the full-scale invasion, the company has handed over 11,000 reinforced concrete blocks to the military for roadblocks — however, some have ceased to be used after the deoccupation of Kyiv Oblast and remained on the streets. The brand turned concrete blocks in Kyiv into fairy-tale Christmas heroes to create a mood for children.