At the beginning of 2023 REWE wanted to send a clear signal for more sustainability and environmental protection. Vegan private labels were put into focus, in addition to vegan fresh food counters. Final sales, special offers, general price reductions, etc. are the trade's drawing cards. We did not strike through prices but emission values: The Climate Offers were born. In a surprising way they made it clear that you can save up to 84% CO2e if you choose vegan products.