Switzerland
Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Interactive & Mobile
Social Media Campaigns
- Client
- Swisscom
- Agency
- andylusti.com| Swisscom
In 2002, Swisscom became main sponsor of the Swiss national ski team. In the same season, the International Ski Federation (FIS) introduced the blue and red slope colours at all World Cup races. From this true insight, Swisscom created a fictional legend about the origin of the slope colours with an original slope painter - and thus branded all World Cup races worldwide for free. Today, 72% of Swiss interested in skiing associate the slope colours with Swisscom.
Credits
- Creative Director
- Andy Lusti
- Art Director
- Thomas Rohrer
- Film Director
- Fabian Weber
- Graphics
- Dana Vollenweider
- Production Company
- Mcqueen Films
- Photographer
- Fabian Weber
- Live Marketing & Sponsoring
- Annina Furrer
- Content & Storytelling
- Simon Lanzi
- Online
- Miriam Cianciola
- Head of Campaigning
- Davide Pincin
- Overall Responsibility
- Christoph Timm