Since fall 2021, the Big Mac is now even hotter, juicier and tastier. Thanks to the fact, that the buns are toasted, the patties are now grilled with fresh onions and the burgers are freshly prepared only on demand. To get the attention of Gen Z on Instagram, we turned the information into gamified content, with our Comment Contest. And a simple post. The challenge: to stack the ingredients of the Big Mac in the right order, in single comments, without interruption!