Winners

Could it be this easy?

Silver Award

Film & Audio

Audio / Radio Commercials

Client
Sandoz Deutschland / Hexal

In a world where constipation talk feels awkward and laxative ads sound alike, standing out is tough. Macrogol HEXAL plus Elektrolyte met the challenge with a fresh twist: immersive audio narratives that mimic nature documentaries. They guided listeners through euphemisms in the wild landing the claim of smooth laxative relief. This unconventional route gave brand and laxative product a fresh impulse, moving beyond mere entertainment to leave a lasting mark on consumers.

Credits

Creative Director
Matthias Jester-Pfadt