Winners

Crossability

Portugal

Nomination

Integration & Innovation

Social Responsibility Campaigns

G

Member Club Gold Award

Promotions & New Media

Live Stunts

G

Member Club Gold Award

Integration & Innovation

Social Responsibility Campaigns

Client
Associação Salvador
Agency
Partners

Associação Salvador wanted to increase public awareness of the lack of accessibility for the disabled in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport - CrossAbility - to remind people of the obstacles disabled people have to overcome to access public spaces. - CrossAbility was presented in a unique event called: ‘the toughest workout ever’.