Portugal
Nomination
Integration & Innovation
Social Responsibility Campaigns
G
Member Club Gold Award
Promotions & New Media
Live Stunts
G
Member Club Gold Award
Integration & Innovation
Social Responsibility Campaigns
- Client
- Associação Salvador
- Agency
- Partners
Associação Salvador wanted to increase public awareness of the lack of accessibility for the disabled in Portugal and compel legislators to remedy this problem. Hence, the creation and promotion of a new sport - CrossAbility - to remind people of the obstacles disabled people have to overcome to access public spaces. - CrossAbility was presented in a unique event called: ‘the toughest workout ever’.
Credits
- Designer
- Miguel Santos
- Planner
- João Pereira
- Account
- André Palma