Winners

Daily Hate

Shortlist

Brand Experience

New Use of Media

Shortlist

Integrated & Innovation

Integrated Campaigns for Commercial Brands

Client
Slovak Telekom

Slovak journalists regularly face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people's imagination. Telekom decided to highlight this problem and pay tribute to Slovak journalists. We joined forces with the biggest newsrooms and printed a newspaper called Daily Hate. Instead of interviews or columns, this special issue published real messages that journalists receive daily.

Credits

Creative Director
Jaroslav Vigh