Shortlist
Brand Experience
New Use of Media
Shortlist
Integrated & Innovation
Integrated Campaigns for Commercial Brands
- Client
- Slovak Telekom
Slovak journalists regularly face hate speech from politicians and even more aggressive threats from the public in private messages. The cruelty of these messages is beyond people's imagination. Telekom decided to highlight this problem and pay tribute to Slovak journalists. We joined forces with the biggest newsrooms and printed a newspaper called Daily Hate. Instead of interviews or columns, this special issue published real messages that journalists receive daily.
Credits
- Creative Director
- Jaroslav Vigh