Winners

Deeper Dip Sauce

Shortlist

Print & Outdoor

Direct Marketing

In 2024, a trend emerged among McDonald's fans on social media: the 'sauce hacks'. People came up with funny and clever ways to get their McNuggets perfectly coated in sauce. However, these experiments had drawbacks: soggy and unevenly coated McNuggets. So we did a simple thing: By increasing the sauce box height by just 1 cm, it reached the perfect depth for an ideal dip. Our own product hack was born: "The Deeper Dip Sauce".

Credits

Creative Director
Reto Clement