Winners

#Deixajogar

Portugal

Nomination

Film & Audio

Film & Audio for non-profit/public service/NGO

Client
Federação Portuguesa de Futebol
Agency
Partners

Adults who dream that their children will be the next stars are ever more resorting to violence and other regrettable scenes, especially in junior leagues. The Portuguese Football Federation addressed this issue by sending young athletes a form message asking them to write down what they most heard during the last season. The responses were given to their parents, who were told to read them to their own children.

Credits

Art Director
Emanuel Serôdio
Copywriter
João Moura
Film Director
Ernesto Bacalhau
Agency Producer
Francisco Magalhães