Accenture Song Germany / Hamburg| 27 Kilometer Entertainment / Hamburg| 2WEI Music / Hamburg| ekn footwear / Frankfurt| Accenture Song Germany / Hamburg
Germany
Bronze Award
Brand Experience
PR / Events
Shortlist
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Shortlist
Interactive & Mobile
Social Media Campaigns
- Client
- ekn footwear
ekn Footwear and designer Rokaiya Ahmed Purna present the "Designed in Bangladesh. Made in Europe" sneaker, confronting fashion exploitation. We’ve reshaped the supply chain, highlighting underrepresented nations. On a modest budget, we reached 140M. Sales back Rokaiya's initiatives elevating Bangladeshi creatives globally. Together, we promote change, envisioning a world where powerful ideas foster justice.
Credits
- Creative Director
- Marek Bäuerlein
- Agency Producer
- Jan-Ole Brendel