Czech Republic
G
Member Club Gold Award
Film & Audio
Audio/Radio Commercials
- Client
- Ceska sporitelna
- Agency
- VMLY&R Prague
ČS's long-term mission is the prosperity of our country. That's why its activities include a project that helps seniors increase their digital literacy. The campaign took place under the communication concept of "You're #stronger than you think", connecting grandparents with today's generation. On the radio it made use of the vocabulary of grandparents or their cute mistakes and called upon young people to help their grandparents become #stronger in the world of digital.
Credits
- Creative Director
- Tomáš Novotný
- Art Director
- Dmitrii Ufimtsev
- Account Director
- Ondrej Duka
- Account Manager
- Dominika Sabova