Winners

Digi Prarodice

Czech Republic
G

Member Club Gold Award

Film & Audio

Audio/Radio Commercials

Client
Ceska sporitelna

ČS's long-term mission is the prosperity of our country. That's why its activities include a project that helps seniors increase their digital literacy. The campaign took place under the communication concept of "You're #stronger than you think", connecting grandparents with today's generation. On the radio it made use of the vocabulary of grandparents or their cute mistakes and called upon young people to help their grandparents become #stronger in the world of digital.

Credits

Creative Director
Tomáš Novotný
Art Director
Dmitrii Ufimtsev
Account Director
Ondrej Duka
Account Manager
Dominika Sabova