Winners

Do It Your Way. Do It Safe Way

Bronze Award

Print & Outdoor

Print & Outdoor for Non-profit/Public Service/NGO

Bronze Award

Print & Outdoor

Craft - Illustration

Client
Public Health Center, The Ministry of Health of Ukraine

Modern people are trying to find new forms of sex – threesomes, polyamory, open relationships, etc. Our goal was to increase knowledge about PrEP as an additional way to protect against HIV. We have shown that PrEP is suitable not only for a specific audience but for everyone who has an active sex life. To tell that any sex is normal sex if it is safe, we created a series of 30 illustrations with different sex scenes and different characters of any sexual orientation and

Credits

Creative Director
Serhii Malyk
Art Director
Inna Alimova
Copywriter
Serhii Malyk
Director of Creative Services
Inna Polshyna