Slovakia
Bronze Award
Interactive & Mobile
Social Media Campaigns
- Client
- Tatra banka
- Agency
- THIS IS LOCCO s.r.o.
Slovaks suck at money.Our households fall into debt fastest in the EU. While being the 5th slowest at savings.And the youth? Even worse! Rappers and influencers - their role models - created the culture of instant gratification.In fact, the whole digital world is chasing young people so that they spend money on impulsive online buys.Young people desperately needed a new role model for this digital era. We promote students account for the worlds most innovative bank.
Credits
- Creative Director
- Juraj Kováč