CMI is a small NGO working towards peace in conflict areas across the world. As an unknown organization, its first public fundraiser was going to be tricky. Luckily, CMI’s founder, Nobel Peace Prize Laureate and national treasure Martti Ahtisaari, was turning 80. The fundraiser was turned into a nation-wide secret group gift, which was only mentioned on digital channels that Martti doesn't follow. Although the whole country was talking about it, no one told Martti.