Nomination
Interactive & Mobile
Mobile Apps
- Client
- Samsung
- Agency
- Cheil Worldwide Spain
Dytective is the first app that promptly detects the risk of dyslexia in children. Free and available to anyone, the app uses AI and automatic learning algorithms, in combination with language games, to gauge children’s cognitive ability. Detection of dyslexia can take months or even years – Dytective by Samsung detects clear signs of the problem in just 15 minutes, and at no cost.
Credits
- Art Director
- Diego Rodríguez
- Copywriter
- Cristina Alonso
- Marketing Director
- Alfonso Fernandez Iglesias
- Marketing Manager
- Monica Sanchez
- Marketing Specialist
- Olga Rodriguez