Winners

Dytective for Samsung

Nomination

Interactive & Mobile

Mobile Apps

Client
Samsung

Dytective is the first app that promptly detects the risk of dyslexia in children. Free and available to anyone, the app uses AI and automatic learning algorithms, in combination with language games, to gauge children’s cognitive ability. Detection of dyslexia can take months or even years – Dytective by Samsung detects clear signs of the problem in just 15 minutes, and at no cost.

Credits

Art Director
Diego Rodríguez
Copywriter
Cristina Alonso
Marketing Director
Alfonso Fernandez Iglesias
Marketing Manager
Monica Sanchez
Marketing Specialist
Olga Rodriguez