When trying to raise awareness of Dzegvi shelter for homeless, it was realized that its inhabitants were wearing ‘90s clothes, the originals that are so trendy today. While this street style grabs so much attention, Dzegvi shelter inhabitants are in need of it. So, a pseudo brand – Dze Georgian Project – was created mimicking trendy fashion brand style videos like Balenciaga, but using Dzegvi shelter inhabitants as models and their own clothes as outfits.