Designed in an ethno-futuristic key, the Echo of the Urals is the most comprehensive Finno-Ugric exhibition in the world. The visual axis of the exhibition is a river of light, connecting all Finno-Ugric people and the exhibition halls. The exhibition graphics are 10, 000-year-old petroglyphs, modernized in a way that helps distinguish between authentic objects and the 21st century commentary.