With up to 60,000 products, EDEKA is Germany’s most diverse supermarket. But people seem to forget that – buying the same things over and over again. We needed to remind Germany of EDEKA’s variety: By turning products into music, and transforming a supermarket into a giant synthesizer – played by improv-genius Marc Rebillet. In a quirky music video extravaganza, we celebrated EDEKA’s variety – and by the power of Twitter and Reddit, it turned into a global phenomenon.